Send a THANK YOU to Firms that are Maintaining Their DEI Initiatves!
Hello, Friends!
I saw this post on Threads:
I did absolutely no research on the volume of emails/calls firms are receiving in support of DEI because regardless of whether or not it's true, we should be thanking firms that are continuing with their DEI initiatives. Who doesn't like a pat on the back once in awhile? Am I right?
Once again, I've written an email template and included contacts for firms that are committed to DEI. Let's make sure we use our voices for positive reinforcement as well as agents of change. :)
Just in case you need a little extra motivation to send these emails, there is a conservative think tank called the "National Center for Public Policy Research" that is submitting proposals to firms that have stood by their commitment to DEI. The proposal sent to Costco and the response of Costco's Board of Directors is included in this link:
Allow me to provide you a couple of my favorite quotes from Costco's response:
"Our Board has considered this proposal and believes that our commitment to an enterprise rooted in respect and inclusion is appropriate and necessary."
"Our efforts at diversity, equity, and inclusion remind and reinforce with everyone at our company the importance of creating opportunities for all."
"We believe that it [DEI] fosters creativity and innovation in merchandise and the services we offer our members."
Get it, Costco.
As of this publication, Apple has not dismantled their DEI initiatives. However, they were sent a similar proposal from the same organization. Apple's Board of Directors is recommending that shareholders vote AGAINST the proposition at the shareholders' meeting on February 25, 2025 (they are encouraging shareholders to keep DEI). So, in addition to providing some positive feedback to firms that are standing by DEI, let's ensure that firms on the fence hear the voices of support over the voices of dissent.
Here is some additional information about right-leaning groups targeting firms that have not rolled back DEI in case you are interested.
I hope you will take a few minutes out of your day to copy and paste the email template below and send it to the contacts I've provided for you (and any others you may be aware of).
Stay informed, Friends!
ab
P.S. I'm certain I missed several firms. I will continue to add to this list. Stay tuned!
Email Template:
Subject: Thank you for you continued support of DEI Initiatives!
To Whom it May Concern:
I wanted to reach out to express my heartfelt gratitude for your firm's commitment to DEI initiatives. As you know, there are many studies which show how DEI initiatives are not just a component of social responsibility; diverse, equitable, and inclusive workplace practices have a positive impact on market share, revenue, employee retention, employee engagement, and productivity of leadership. Several such studies are cited below.
DEI Studies:
https://engagedly.com/blog/top-dei-statistics-you-need-to-know/
https://learning.linkedin.com/resources/learning-culture/diversity-workplace-statistics-dei-importance
https://www.forbes.com/sites/carolinamilanesi/2023/04/20/the-business-impact-of-diversity-equity-and-inclusion/
https://newsroom.thecignagroup.com/10-stats-diversity-equity-inclusion-good-for-business
https://builtin.com/diversity-inclusion/diversity-in-the-workplace-statistics
https://hbr.org/2023/05/how-investing-in-dei-helps-companies-become-more-adaptable
https://lpsonline.sas.upenn.edu/features/dei-workplace-why-its-important-company-culture
As a stakeholder who is proud to financially support you, thank you. Thank you for recognizing that there are gaps that we can close with awareness, education, and support of marginalized communities. Keep up the good work!
A loyal customer,
__________________
Contacts of firms that are committed to DEI:
This is a cumulative list of all the emails I compiled that you can just copy and paste into one email and send all at once! I made it SUPER easy for you to voice your support. However, I've also broken down the firms and the contacts below if you would like to contact only the firms you do business with. I'll be honest, I haven't heard of some of these. But I still wanted to show support!
Cumulative List for Copying Pasting:
gshavey@costco.com;
ddicerchio@costco.com;
rvachris@costco.com;
ExecutiveEscalations@group.apple.com;
farhoudi@apple.com;
tcook@apple.com;
hi@pinterest.com;
kapple@pinterest.com;
julie@pinterest.com;
ben@pinterest.com;
chase.executive.office@chase.com;
marianne.lake@jpmchase.com;
jpmcinvestorrelations@jpmchase.com;
jamie.dimon@jpmchase.com;
executive.office@chase.com;
gs-investor-relations@gs.com;
prospectus-ny@ny.email.gs.com;
Jocelyn.Taylor@patagonia.com;
Alicia.Goodrich@patagonia.com;
Ryan.Gellert@patagonia.com;
lisinaco@microsoft.com;
tburt@microsoft.com;
satyan@microsoft.com;
support@meijer.com;
JHahn@meijer.com;
TWeer@meijer.com;
RKeyes@meijer.com;
customerservice@kroger.com;
Megan.Shaffer@kroger.com;
Mary.Adcock@kroger.com; Michael.Donnelly@kroger.com; rodney.mcmullen@kroger.com; info@cisco.com;
muwebb@cisco.com;
gileyrat@cisco.com;
marmaria@cisco.com;
chrobbins@cisco.com;
investor.relations@nasdaq.com;
corporatesecretary@nasdaq.com;
allison.ausband@delta.com;
heidi.gould@delta.com;
kristin.colvile@delta.com;
ed.bastian@delta.com;
elfcare@elfcosmetics.com;
bbarron@elfcosmetics.com;
kstapp@elfcosmetics.com;
smilsten@elfcosmetics.com;
tamin@elfcosmetics.com;
nreyes@elfcosmetics.com;
customerservice@macys.com;
jeffrey.warren@macys.com;
max.magni@macys.com;
tony.spring@macys.com;
Gapcustomerservice@gap.com; Eric_Chan@gap.com;
Katrina_OConnell@gap.com;
julius_crepeau@gap.com;
lisa_barnes@gap.com;
Richard_dickson@gap.com;
noah.palmer@gap.com;
kevin.tilton@gap.com;
horacio.barbeito@gap.com;
Contact@nordstrom.com;
Heather.bissell@nordstrom.com;
fanya.chandler@nordstrom.com;
Pete.Nordstrom@nordstrom.com;
customerservice@tjx.com;
richard_haus@tjx.com;
Robert_Borek@tjx.com;
Ken_Canestrari@tjx.com;
Ernie_Herrman@tjx.com; mocello@dollartree.com;
ncurran@dollartree.com;
maria_croft@dollartree.com;
wcrexecresponse@walgreens.com;
tracey@walgreensbootsalliance.com;
ornella@walgreensbootsalliance.com;
tim.wentworth@walgreensbootsalliance.com;
css@cvshealth.com;
joe.divincenzo@wegmans.com;
marty.gardner@wegmans.com
Email Contacts Listed by Firm:
Costco:
Apple:
ExecutiveEscalations@group.apple.com
Pinterest:
JPMorgan Chase:
chase.executive.office@chase.com
jpmcinvestorrelations@jpmchase.com
Goldman Sachs:
Patagonia:
Microsoft:
Meijer:
Kroger:
Cisco:
Nasdaq:
Delta Airlines:
E.L.F. Beauty:
Macy's:
GAP / Old Navy / Athleta:
Nordstrom's:
TJ Maxx / Homegoods / Homesense
/ Marshalls / Sierra Trading Post:
Dollar Tree:
Walgreens:
tracey@walgreensbootsalliance.com
ornella@walgreensbootsalliance.com
tim.wentworth@walgreensbootsalliance.com
CVS:
Wegmans:
The following firms have a "contact us" form which will allow you to copy and paste the text above and send. Francesca's and Ulta do have character limits. You are welcome to copy and paste the following:
Thank you for you continued support of DEI initiatives. I am proud to be a loyal customer, and I hope you will stand strong in your commitment to Diversity, Equity, and Inclusion!
Ben & Jerry's:
Contact Form: https://www.benjerry.com/contact-us
Francesca's:
Contact Form: https://francescas.com/contact-us
Ulta:
Contact Form: https://www.ulta.com/guestservices/contact-us
Salesforce:
Contact Form: https://www.salesforce.com/form/sfdo/sfdo/contact-us/
GoTo Foods (Auntie Anne's, Carvel, Cinnabon, Jamba, McAlister's, Moe's Southwest Grille, Schlotzky's):
Message on LinkedIn: https://www.linkedin.com/company/gotofoods/about/
Most firm contacts were retrieved from https://www.elliott.org/.
References:
Andriotis, A., & Saeedy, A. (2025, January 22). Anti-DEI Activitists Target Goldman Sachs and JPMorgan Chase. The Wall Street Journal. https://www.wsj.com/finance/banking/dei-banking-finance-goldman-sachs-jp-morgan-257a17c7
Dumas, B. (2025, January 31). Trump Leads a Pushback Against DEI, but These Companies are Not Backing Down. Fox Business. https://www.foxbusiness.com/lifestyle/trump-leads-pushback-against-dei-companies-not-backing-down
Leung, R. (2025, February 7). As the War on DEI Intensifies, Some Companies Hold the Line While Others Work Behind the Scenes. CNBC. https://www.cnbc.com/2025/02/07/dei-companies-holding-the-line.html
McDuffie, C. (2025, February 4). A List of Companies that Continue to Support DEI. The Root. https://www.theroot.com/a-list-of-companies-that-continue-to-support-dei-1851755249
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